Content marketing is using content so that it changes or enhances a behaviour. It comes in the guise of EDMs (electronic direct mail), media, website copy and advertising copy.
We specialise in content marketing to motivate the purchasing and engagement cycle, share stories, or provide information.
We can write about tips & do-it-yourself, business information such as attracting members to the board, case studies, photography, advertising copy and press releases for community relations and local media. We can write in an academic style to easy-to-read.
DIGITAL MASTER PLANNING
Your market is hyper-connected. Website, smartphone, social media, e-commerce, video and electronic direct mail - it is all connected as part of your digital collateral strategy.
We help navigate the creative infrastructure and empower your organisation to avoid digital distress. We don't create websites and digital systems that only we can manage holding you ransom. We let you get on with it so you can use our forward-thinking creativity where it matters.
How much, how often, who to, and who does it. Not everything is suitable for you. You don't have to do everything. Let us match your capacity with what is going to work.
Declare your differences. Turn them into strategy. Position your organisation with messages that work across all of your marketing.
Great marketing starts with sound strategy. Well-executed strategy provides creative infrastructure, builds confidence in employees, management, boards and your market. We start with understanding your people - members, staff, and board.
We compare that with the outside world. Population growth equals membership growth. So who is moving into your local area, who is moving out, and what do these changes mean for your future?