How many marketing Ps do you need?
The planning and execution of the marketing program is the CEO’s role. Depending on the situation, there are four to nine Ps of the marketing mix. Here they are with some examples...
Product (or Service): Menu, beverages and merchandise
Place: Landscaping, entry ways and carpet choice
Price: From chips to beer to function room hire
Promotion: Design, events, entertainment, advertising, digital, traditional, etc.
People: Service standards, dress codes, training, use of marketing agencies
Processes: Service areas, redemption, member enquiries, refunds
Physical layout: Queuing, seating, traffic flow
Positioning: Value and commodification level
Performers (Entertainment): Quality program that meets the needs of your target markets
Profit: It seems obvious, yet the images, targets and campaigns are worthless if they don't generate income.